Curtis Jobling Tie-in Novels for Exciting New Deal

I’m delighted to say the agency has negotiated a deal for two tie-in novels by Curtis Jobling as part of this exciting initiative…



















Penguin acquires publishing rights in WORLD OF WARRIORS,

a brand new game from Mind Candy, the creators of Moshi Monsters


London, 8 October 2014 … Penguin today announced acquisition of publishing rights in the brand new battle strategy game from the creators of Moshi Monsters, WORLD OF WARRIORS. Richard Haines, Acquisitions and New Business Manager Penguin Children’s, has acquired global rights, all languages from Mind Candy.


WORLD OF WARRIORS is a brand new game from Mind Candy that will launch this year in six languages on iOS and Android. The mobile game will see players battling it out to bring peace to the vast Wildlands by defeating a power-crazed warlord and his evil Skull Army. Ninja vs Aztec, Knight vs Viking, Roman vs Samurai, the game features a whole host of historical characters all with incredible back-stories.


Publishing under the Puffin imprint, there will be a multi-layered publishing strategy for WORLD OF WARRIORS, launching with the Official Guide and Official Sticker books in June 2015. Puffin will also publish a third strand of author-led fiction written by Curtis Jobling, the designer of worldwide hit children’s television show Bob the Builder, and the author/illustrator of numerous children’s books, including Puffin’s Wereworld series. Jobling’s middle-grade novels will be action-adventure stories based within the WORLD OF WARRIORS realm, expanding on details in the game as well as introducing unique characters.


Richard Haines, Acquisitions and New Business Manager, Penguin Children’s said, ‘WORLD OF WARRIORS is an incredibly exciting and ground breaking new brand from Mind Candy that offers us fantastic creative opportunities. We will be able to further develop the game world and expand the experience alongside gruesome facts and true stories from history. On top of this, Curtis Jobling’s new fiction series based within the world, which will help make the WORLD OF WARRIORS publishing a global success’


Darran Garnham, Chief Commercial Officer, Mind Candy said, ‘We are extremely excited to partner once again with Penguin after achieving such huge success with them through the Moshi Monsters franchise. Through this partnership we hope to ensure the global success of the World of Warriors franchise across its many touch points. In terms of publishing, WORLD OF WARRIORS’ eclectic mix of characters and stories lend themselves to both fiction and non-fiction and we can’t wait to see both.’


Curtis Jobling says: ‘I’m thrilled to be the authorial voice of this epic saga, getting a chance to explore the World of Warriors through a series of exciting, original novels. I couldn’t resist the opportunity to write these combative characters that span history and cross cultures. Each tale will feature a desperate, diverse and deadly gang of battling warriors as they embark upon an incredible quest – the biggest challenge will be getting them to work together and not bash lumps out of one another!’




For further information please contact Adele Minchin,  Publicity Director

T: 020 7010 3304 or E:


Notes to editors:


About Penguin Children’s


Penguin Children’s won Children’s Publisher of the Year at the Bookseller Industry Awards for 2011. It comprises the following imprints: Puffin, Ladybird and Warne.  Famous for its classic fiction and beautiful picture books, Penguin Children’s Group started out as a non-fiction publisher with its first title appearing in 1940. Today it publishes a wide range of fiction, picture books and children’s classics and some of the world’s favourite authors including Eric Carle, Roald Dahl, Jeff Kinney, Jacqueline Wilson, Rick Riordan, Cathy Cassidy and Eoin Colfer and popular character brands such as Peppa Pig, Peter Rabbit and The Snowman. It has also paved the way in publishing tie-in books behind interactive brands like Club Penguin, Moshi Monsters, Skylanders and Angry Birds. Penguin have also become experts in the field of publishing YA literature which connects with both teenage and adult readers, including The Fault in Our Stars by John Green, How I Live Now by Meg Rosoff and Beautiful Creatures by Kami Garcia and Margaret Stohl.




About Mind Candy

Mind Candy is the online games developer and entertainment company behind the hit global children’s brand Moshi Monsters. The company was founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who previously founded For further information visit

• October 8th, 2014 • Posted in News